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14 Mar
Marketing Conference
14 Mar 2017 17:00 - 15 Mar 2017 17:00


Tuesday March 14, 2017

17:00              Registration

19:00              Drinks reception

19:30              Dinner - After dinner: Rob Penn, British writer, photographer and broadcaster

Wednesday March 15, 2017

09:00             Harnessing the culture and ethos of your boarding provision in your marketing messaging

                      Dan Germain, Group Head of Brand, Innocent Drinks   

10:00            Beam #iloveboarding campaign: Campaign update and ways to get involved

                      Aileen Kane, BSA Assistant Director

10:30              Tea/coffee

11:15              Developing your strategic boarding marketing plan

                       Gemma Gray, Director of Marketing & PR, Fettes College

12:00              Tier 4 and immigration 

                       Mark Taylor, Executive Director, The Taylor Partnership

12:30              Lunch

13:30              Breakout sessions:

Digital Strategies For Independent Schools 

Ellie MacDougall, Netnatives 

The latest market intelligence from our global network of agents to inform your international pupil recruitment strategy                    

Suzanne Rowse & Jan Shilling, British Boarding Workshop

Social media strategies

Katie Moore, Senior Account Manager, Certain

Chloe Matharu, Account Director, Certain

Boarding Parent Engagement: Are you talking to your parents effectively 

Simon Noakes, Founder, Interactive School        

14:30              Marketing Boarding: What can we learn from big business marketing?

Clive Smith Langridge, Headmaster, Packwood Haugh School and former Marketing Director Gillette, BAT & Penhaligon's

15:15              Tea/coffee amongst exhibition

16:00              Building your boarding brand on a tight budget

                       John Vincent, Founder and CEO, Leon

17:00              Close of conference





Brighton, The Grand Hotel, Brighton, BN1 2FW, United Kingdom