Driving Boarding Recruitment Through LinkedIn

• Date: January 31, 2024
• Time: 10:30 – 12:30
• Cost: BSA Full Member – £110, BSA Affiliate Member – £165, Non-member – £220
• Audience: Deputy head pastoral, directors and heads of boarding, admissions and marketing staff
• Platform: Zoom (online) – Half-Day Seminar

Course outline:

This new course focuses on using LinkedIn as a cost-effective method to support boarder recruitment. Aimed at senior leaders, marketing and admissions staff the course looks at how to build connections and followers, create suitable content, manage messaging and use analytics to track performance. Practical, with plenty of take aways and examples, it aims to give schools another weapon in their marketing and recruitment armoury.

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Speaker:

Robin Fletcher, Chief Executive, BSA

Robin Fletcher, MBA, MPhil, MTIOB, joined BSA Group in 2014 after holding senior media and communications roles. He is an elected Fellow of the Royal Society of Arts, an Honorary Fellow of Cardiff Metropolitan University and a Corporate Board member of Make UK, the manufacturers’ organisation. A former boarding school governor, Robin is also an examiner for the National Council for the Training of Journalists and a member of the Reader Panel at Royal United Hospital, Bath. In 2020, Robin authored A Culture of Care – the benefits of boarding and future risks, published by BSA Group.