BAISIS – Cultural considerations box set: Japan, Thailand, Malaysia & South Korea

Name: BAISIS – Cultural considerations box set: Japan, Thailand, Malaysia & South Korea
Start: 2024-11-13T12:30:00+00:00
End: 2024-11-13T13:30:00+00:00
Location: Online – Zoom

November 13 @ 12:30 pm - 1:30 pm

Date: November 13, 2024
Time: 12:30 – 13:30
Cost: BAISIS members box set – £225, BAISIS member individual session – £55, BSA members box set – £335, BSA member individual session – £75, Member additional attendee – £25, Non-member box set – £670, Non-member individual session – £110
Audience: TBC
Platform: Zoom (online)

Course Outline:

Introducing a new webinar series for BAISIS members designed to promote greater understanding of different international markets for student recruitment. The session will discuss application during the marketing and recruitment stage, induction, and day-to-day care of international students who join our schools.

This five-part series looks at the key markets for international student recruitment in 2024-25:

China and Hong Kong (Oct)
Japan, Thailand, Malaysia & South Korea (Nov)
North and South America (Dec)
Europe (Jan)
Africa (Feb)

Each webinar will delve into the cultural sensitivities, language considerations, prospective family wants and marketing suggestions of each market to support members in adapting their marketing and pastoral strategies to maximise results and provision.

Training topics will include:

Cultural sensitivities, norms and differences from the UK (religion, lifestyle, health, wellbeing, medicine, body language etc)
Language considerations and communicating with current and prospective parents
What this market wants from the UK education system
Maximising marketing
Promoting best practice in pastoral care provision on recruitment and arrival.

Learning outcomes:

Greater cultural understanding of the markets you recruit students from
Increased awareness of what to focus on from a marketing perspective, and how to engage with prospective families
Understanding how to provide care and support to students from different cultural backgrounds.

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Speakers:

Rebecca Jarrett, Head of Boarding, Housemistress of Gaia House, Teacher of Biology, Marlborough College

Rebecca entered teaching after completing her BA in Biological Anthropology at Cambridge and her PGCE at Oxford. She was Assistant Boarding Housemistress at Wellington College before taking over her own mixed, sixth form boarding house at LVS Ascot in 2014. She and her husband Tom have both worked closely with BSA, and she has enjoyed writing some of their briefing papers, delivering seminars and writing magazine articles, including recently about the importance of sleep for teenagers. In 2019 the family moved to Malaysia where Rebecca took over a senior girls boarding house at Marlborough College just as the pandemic struck! She continues in her role as Housemistress and since August 2023 has been Head of Boarding.

Rebecca represented Cambridge at lacrosse and hockey, and has coached school hockey, netball and athletics as well as running a variety of activities including a dissection club and teaching biology. She has completed several marathons, climbed Kilimanjaro and loves travelling, with a particular passion for Africa. She and Tom have three children and since moving to Malaysia the family have enjoyed extensive travels in South East Asia.