BAISIS – Cultural considerations box set: Japan, Thailand, Malaysia & South Korea

• Date: November 13, 2024
• Time: 12:30 – 13:30
• Cost: BAISIS members box set – £225, BAISIS member individual session – £55, BSA members box set – £335, BSA member individual session – £75, Member additional attendee – £25, Non-member box set – £670, Non-member individual session – £110
• Audience: TBC
• Platform: Zoom (online)

Course Outline:

Introducing a new webinar series for BAISIS members designed to promote greater understanding of different international markets for student recruitment. The session will discuss application during the marketing and recruitment stage, induction, and day-to-day care of international students who join our schools.

This five-part series looks at the key markets for international student recruitment in 2024-25:

• China and Hong Kong (Oct)
• Japan, Thailand, Malaysia & South Korea (Nov)
• North and South America (Dec)
• Europe (Jan)
• Africa (Feb)

Each webinar will delve into the cultural sensitivities, language considerations, prospective family wants and marketing suggestions of each market to support members in adapting their marketing and pastoral strategies to maximise results and provision.

Training topics will include:

• Cultural sensitivities, norms and differences from the UK (religion, lifestyle, health, wellbeing, medicine, body language etc)
• Language considerations and communicating with current and prospective parents
• What this market wants from the UK education system
• Maximising marketing
• Promoting best practice in pastoral care provision on recruitment and arrival.

Learning outcomes:

• Greater cultural understanding of the markets you recruit students from
• Increased awareness of what to focus on from a marketing perspective, and how to engage with prospective families
• Understanding how to provide care and support to students from different cultural backgrounds.

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Speakers:

Rebecca Jarrett, Head of Boarding, Housemistress of Gaia House, Teacher of Biology, Marlborough College

Rebecca entered teaching after completing her BA in Biological Anthropology at Cambridge and her PGCE at Oxford. She was Assistant Boarding Housemistress at Wellington College before taking over her own mixed, sixth form boarding house at LVS Ascot in 2014. She and her husband Tom have both worked closely with BSA, and she has enjoyed writing some of their briefing papers, delivering seminars and writing magazine articles, including recently about the importance of sleep for teenagers. In 2019 the family moved to Malaysia where Rebecca took over a senior girls boarding house at Marlborough College just as the pandemic struck! She continues in her role as Housemistress and since August 2023 has been Head of Boarding. 

Rebecca represented Cambridge at lacrosse and hockey, and has coached school hockey, netball and athletics as well as running a variety of activities including a dissection club and teaching biology. She has completed several marathons, climbed Kilimanjaro and loves travelling, with a particular passion for Africa. She and Tom have three children and since moving to Malaysia the family have enjoyed extensive travels in South East Asia.

Catherine Stoker, Founder and Education Consultant, The Independent Education Consultants

Tracey Tweddell, Head of Boarding, Bromsgrove International School, Bangkok Thailand

Having completed her PGCE, Tracey started her teaching career at Oxford College of Further Education as a lecturer in Biology and Environmental Science. Her journey in Boarding then began with a move to Kingham Hill School, Oxfordshire where Tracey took a position as Houseparent in a Senior Girls boarding house. Tracey’s next move took her to Bromsgrove School UK as a Senior Houseparent before moving to her current role as Head of Boarding at Bromsgrove International School Thailand. She is very passionate about boarding and pastoral care and enjoys engaging with children both inside and outside of the classroom environment. Tracey has been privileged to care for children from all over the globe and gained valuable experience in different contexts and cultures. All three boarding schools have had very different cohorts of students providing different challenges to overcome. Married with four grown up children and one grandchild, in her spare time Tracey enjoys travelling around Asia, experiencing the breathtaking scenery and outstanding hospitality on offer. She am also an avid scuba diver and love the ocean.

Su Hayter, Global Development Manager, IDP

Su has worked in international education for over 20 years, having lived and worked in Europe and Asia.  She has been involved in student placement for both university and boarding schools, therefore has a deep understanding of what international families require for their child’s schooling choices, and beyond. 

Su works for IDP as Global Development Manager for Boarding Schools.  With nearly 200 student placement offices from 35 source countries, recruiting for 6 destination countries, IDP’s focus is  primarily on Higher Education with specialised boarding counsellors in a growing number of markets.  Su is able to access on the ground feedback from many different markets in our ever-changing world where it is essential to keep ahead of individual market changes and the impacts they may have on families.

As a mother, she understands the complex decisions parents face, in particular the cultural, financial and academic challenges involved in finding a school where their child will be happy and thrive.