Boarding box set – Marketing considerations for boarding schools

• Date: February 11, 2025
• Time: 12:00 – 13:00
• Cost: BSA Member Rate: £90, BSA Additional Full Member Fee: £45, Non-member Rate: £180*
• Audience: Deputy Head Pastoral, Head of Boarding, Senior Boarding Practitioners.
• Platform: Zoom (online) – webinar

Course outline:

BSA’s Boarding box set series is designed for boarding staff and school leaders giving them a broad overview of a range of key boarding-related topics. This series is ideal for staff moving into senior positions in boarding, preparing for Deputy Headship and consolidating their understanding on the wider sector ‘headlines’.

This session will focus on the marketing and admissions functions within your boarding school. It will provide a strong introduction to the basics of marketing planning and strategy to enable you to drive boarding numbers within your school. Understanding the admissions journey for prospective families will help you scrutinise your processes and improve the customer journey, increasing conversion rates and your school’s brand reputation.

Training topics will include:

• Marketing strategy and planning
• Marketing mix
• Lead-to-sale process
• Customer journey
• Getting the team right.

Learning outcomes:

• An understanding of marketing planning and strategy
• Detail on how to make the marketing mix work for your school
• An overview of the customer journey and how to improve this
• Supporting your marketing and admissions team.

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