Driving Boarding Recruitment Through LinkedIn

Name: Driving Boarding Recruitment Through LinkedIn
Start: 2025-01-20T10:30:00+00:00
End: 2025-01-20T12:30:00+00:00
Location: Online – Zoom

20 January 2025 @ 10:30 am - 12:30 pm

Date: January 20, 2025
Time: 10:30 – 12:30
Cost: BSA Full Member – £135, BSA Affiliate Member – £170, Non-member – £270
Audience: Deputy head pastoral, directors and heads of boarding, admissions and marketing staff
Platform: Zoom (online) – seminar

Course outline:

This new course focuses on using LinkedIn as a cost-effective method to support boarder recruitment. Aimed at senior leaders, marketing and admissions staff the course looks at how to build connections and followers, create suitable content, manage messaging and use analytics to track performance. Practical, with plenty of take aways and examples, it aims to give schools another weapon in their marketing and recruitment armoury.

Training topics will include:

Linked In’s role among social platforms
How it works
Building connections and followers
Effective messaging
Targeting prospects.

Learning outcomes:

An understanding of LinkedIn and how to use it to support school marketing
Building a strategy and plan to best utilise the power of LinkedIn.

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Speaker:

Robin Fletcher, Chief Executive

Robin Fletcher is CEO of BSA Group, comprising BAISIS (British Association of Independent Schools with International Students), BSA (Boarding Schools’ Association), BSA Legal, HIEDA (Health in Education Association) SACPA (Safeguarding and Child Protection Association) and TIOB (The Institute of Boarding). A former journalist, editor and communications director, Robin is a non-executive director of the manufacturers’ trade body Make UK, a Fellow of the Royal Society of Arts and an Honorary Fellow of Cardiff Metropolitan University.